TIME TO GIVE

Guess watches x Timothy goodman x Pencils of Promise

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Launching in September 2018 on @guesswatches, this digital campaign highlights the philanthropic collaboration of GUESS Watches with the Pencils of Promise (charity) and the Timothy Goodman (artist). Utilizing the pattern of the watches designed by Timothy, I storyboarded, photographed, and animated the assets to create an impactful message supporting Pencil of Promise's cause: education. Worked with Social Media Strategist to create content schedule and designed assets based on this organic posting flow. Created additional assets for paid campaigns, specifically Instagram Stories, tailored to this platform's needs and efficiencies.