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CREATIVE DIRECTOR, APRIL 2014 - MAY 2016
HuskyTHON is the largest student-run philanthropy in the Northeast. The 18-hour dance marathon raises money for Connecticut Children's Medical Center, totaling over $1,250,000 and more than 3000 participants during my 2 years on the management team. As the Creative Director, I entirely rebranded the philanthropy, creating a new logo and aesthetic shown throughout the promotional material I executed. In addition to brochures, posters, and digital campaigns, I spread further awareness of the event through creating and managing an online merchandise store, designing many different apparel options. All creative efforts went towards making the event the huge success it was!
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