FASHION
PHOTOGRAPHY

PHOTOGRAPHY

I have directed numerous fashion photography campaigns, both product and lifestyle. Throughout, I have managed all photoshoot necessities from A to Z:

  • Booked photographer

  • Booked Models

  • Organized Meals

  • Created Shot list and shoot schedule

  • Prepared product

  • Coordinated with retouchers and oversaw all revisions

  • Produced content for all applicable platforms

DIGITAL
E-COMMERCE

E-COMMERCE

As the lead content creator for all things digital at GUESS Watches, I work closely with the digital strategist to execute content that will drive traffic and sales to our e-comm platforms. Through my e-comm assets, I utilize both static and animated web banners, social campaigns, and landing pages on various channels.