FASHION
PHOTOGRAPHY
PHOTOGRAPHY
I have directed numerous fashion photography campaigns, both product and lifestyle. Throughout, I have managed all photoshoot necessities from A to Z:
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Booked photographer
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Booked Models
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Organized Meals
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Created Shot list and shoot schedule
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Prepared product
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Coordinated with retouchers and oversaw all revisions
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Produced content for all applicable platforms
DIGITAL
E-COMMERCE
E-COMMERCE
As the lead content creator for all things digital at GUESS Watches, I work closely with the digital strategist to execute content that will drive traffic and sales to our e-comm platforms. Through my e-comm assets, I utilize both static and animated web banners, social campaigns, and landing pages on various channels.