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GUESS? Inc. had a major presence at the Coachella Music Festival in April 2018, so it was important to also feature festival product on @guesswatches. Taking creative inspiration from the Coachella website and imitating their cork and polaroid vibe, influencer content was featured while also incorporating song lyrics from one of the headliners. Conceptualized, photographed, retouched and animated these assets for instagram and instagram story.

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